The Power of Saying No: Protect Your Time, Energy, and Focus

Hi everyone,

If there’s one thing I’ve been struggling with lately, it’s saying no.

Whether it’s work commitments, social events, or even personal projects, I often find myself agreeing to things that drain my energy and pull me away from what truly matters.

But here’s the truth: “Saying no is a superpower.”

Why Saying No Matters

When we say yes to everything, we leave little room for what actually matters. Every commitment—no matter how small—takes up mental space, time, and energy.

In the book The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness by James Altucher and Claudia Azula Altucher, they explain how saying no isn’t selfish—it’s essential. Saying no creates boundaries that protect your well-being and focus.

Similarly, Derek Sivers in Hell Yeah or No: What’s Worth Doing breaks it down simply:

That one filter has helped countless people focus on what truly matters and let go of what doesn’t.

Naval Ravikant on Saying No

In the Almanack of Naval Ravikant, there’s a brilliant perspective on decision-making:

Naval explains that in today’s world, we’re overwhelmed with options—jobs, relationships, business opportunities, and more.

Because major life decisions can shape our lives for years (or even decades), we should only say yes when we are truly certain. If a decision feels forced, if you need to create endless pro/con lists, it’s often a sign that it’s not the right move.

Saying no by default frees you to say yes to the right things.

Tim Ferriss and The No Book

Interestingly, today Tim Ferriss announced his first book in seven years, titled T”"HE NO BOOK”.

This book focuses entirely on the power of saying no and how it can help create more focus, calm, and meaning in a noisy world.

What’s even more exciting? He’s writing this book in public, releasing chapters serially and inviting readers to give feedback in real time.

You can read more about it here: Tim Ferriss – The No Book

A Personal Reflection

Saying no is something I’ve always struggled with.

I often overcommit, thinking I can handle everything, only to feel overwhelmed and drained.Learning to say no—especially to things that aren’t aligned with my goals—is something I’m actively working on.

It’s tough, but I know it’s necessary for growth and focus.

How to Start Saying No (Without Guilt)

1️⃣ Pause Before Saying Yes: Give yourself space to reflect. Not every request requires an immediate answer.

2️⃣ Ask: Is This a Hell Yes? If it’s not an enthusiastic yes, it’s a no.

3️⃣ Prioritize What Matters: Align your commitments with your long-term goals.

4️⃣ Set Clear Boundaries: Be honest with yourself and others about what you can and cannot do.

5️⃣ Trust Your Gut: If you’re unsure, remember Naval’s advice: If you can’t decide, the answer is no.

Your Turn

Where in your life do you need to start saying no more often? (Reply to this email or comment below, I’m curious!)

—

P.S. Ready to turn your reflections into action? ✍️ Learn how to start your own newsletter here: startyournewsletter.today